Commercial Manager : Focuses on planning and developing long-term business strategies. This involves evaluating market performance, analyzing trends, and designing plans for business growth and expansion.
It is important to note that the differences between a sales manager and a business manager vary depending on the organization and the specific context. In some cases, these roles may overlap or have different names depending on the structure and needs of a company.
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What are the goals of a sales manager?
The most common are:
Maximize sales by increasing market share, attracting new customers country email list and increasing sales to existing customers .
Optimize profitability by achieving objectives focused on increasing profit margins, improving efficiency in sales processes and optimal
management of available resources.
Develop and lead the sales team , this involves recruiting and training its members, establishing individual and collective goals, providing support and motivation, and ensuring everyone is aligned with the company's strategy.
Improve customer satisfaction by providing excellent service from the sales team, timely response and fostering strong, long-lasting customer relationships.
Analyze sales metrics performance to make strategic decisions.
Profile of a sales manager
Profile of a sales manager
A sales manager must have the following characteristics and skills:
Sales experience
It is important that you have solid experience in the field of sales. This includes in-depth knowledge of techniques such as:
Negotiation.
Customer prospecting.
Closing sales.
Customer relationship management.
