How to create valuable content?
Formats and types of content that work best in B2B
Types of content with clients
Content is the King of all strategies. Content with customers, as well as having different types and formats are the key to any marketing strategy . And definitely having your special database customers as ambassadors of your brand will enrich your B2B strategy.
In this article, we analyze what types of content with customers present in your B2B strategy can generate leads and, why not, convert. Before addressing the topic, let's talk about valuable content and how to create it. Are you ready? Here we go!
How to create valuable content?
We call content everything you use to reach your audience and capture their attention. When you post on social media, send a newsletter or email, you are trying to get your audience interested in you. And you do this through valuable content. That is, diverse, original content that gives something to that user or potential client.
It may be a new piece of knowledge, a piece of data, a tool or simply an invitation to an event. But how do you generate valuable content? Here are five steps to help you assess whether you are creating valuable content.
b2b content types
Know who your customer is. Be clear about who your buyer persona or ideal customer is . Knowing their main characteristics, interests and tastes will help you create content that will reach them more effectively.
Define goals to attract customers with your content. Knowing what your business goals are will help you generate useful content not only for your users, but also for your marketing and business goals. It could be giving greater visibility to your brand or company, generating brand positioning or simply attracting customers.
Connect with that user or potential client. Give them some information, knowledge, data, invitation, or something that can be useful. For this, it will be crucial to choose the appropriate format and type of content. It can be a blog focused on SEO intentions , a webinar, an eBook , a downloadable template, among other ideas.
Awaken feelings.
