Building a reputation as an employer: something that all HR teams look for in a time of high competition between companies to attract and retain talent. This is something that companies usually telegram number list develop with the help of People Operations or Human Resources departments through the so-called “Life Page” that allows companies to generate content exclusively related to the day-to-day life of their employees. Here is the example of Hubspot.
Attract qualified followers within a certain sector. Professionals who could become clients of your product or services in the future, but who for the time being you will nurture through useful and valuable content.
Generating leads for the business. Capturing user data on LinkedIn in exchange for content, attendance at events, and more. This is the most difficult goal, but at the same time it will allow you to translate all your efforts on LinkedIn into contributions to the business.
Start by building your organic and content strategy
It all starts with creating a LinkedIn page for your company, which is free and a great place to share your business content: articles, links to your website, photos, videos, graphics, product information, etc. The first step in your LinkedIn presence should be to build an organic promotion strategy . Attract users in your sector through the content you promote from your company feed . Your number one goal will be to show that you are an industry expert and that you can offer quality content to the thousands of professionals in your sector present on this social network.
LinkedIn has several formats that will allow you to interact with your audience: surveys, Live events, articles, videos, newsletters, professional groups... All of them, whether from the corporate profile or from the professional profiles of the CEO and other company executives, will allow you to expand your reach in a 100% organic way. The key is to generate constant, valuable and diverse content.
