In this situation, we must car owner data not let ourselves be carried away by day-to-day life and it is advisable that someone in the organization take the reins of the medium and long term while other people in the team focus on the present. Let's say that the person in charge of looking towards the medium and long term should look for a new business approach, which will often mean "reinventing their company" or even their own sector. The answer to many of the unknowns they will encounter is in marketing.
Below I will comment on some points to keep in mind at this time:
1. Complicated external situation. It is advisable to start with a good analysis and diagnosis of the external situation, which includes in-depth analysis of the economic situation in the countries in which the company operates and even in new countries in order to evaluate a possible entry. What better time to leave those countries in which it is not profitable to operate and the evolution of the situation does not predict a better future for us.
2. The competition. To continue with a good external analysis, we must not overlook a detailed study of the competition at a time like this. Seeing their current situation, their adaptation to the current crisis and trying to outline all their future plans will greatly facilitate a preferential position when competing in times of uncertainty.
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CRM - Customer Relationship Management The Blog of Germán Piñeiro3. Our customers. Let's talk to them, listen to them more than ever and offer them what they need right now. The product that a certain customer needed 3 years ago may not be the same one they need now, let's talk to them and we'll get answers. Any company in any sector can gain competitive advantages by reviewing the product/service portfolio at a time like this. Let's eliminate those superfluous services added to our product if the customer tells us to.
