Office Data

Diplomas and certificates are marketing triggers in themselves, but in the case of selling industrial equipment, their presence also takes on a purely pragrammatical meaning. After all, the target audience (entrepreneurs, procurement specialists, engineers) constantly faces requirements from various ...

In the industrial equipment sales niche, the professionalism of the manager, the person who will personally interact with potential clients, plays a major role. Sometimes the bulk of customers come not from the Internet, but from personal sales, participation in specialized exhibitions, etc. However ...

Industrial equipment promotion has its own specifics. This is reflected, among other things, in the development of a corporate website - your company's representation on the Internet. In this article, we will reveal these specifics, based on our practical experience!

Expensive products generate ...

Today we will talk about pricing. A novice entrepreneur or marketing manager often gets confused and all sorts of reference points get lost when trying to understand the price lists of advertising agencies.



The range of prices in this niche is quite noticeable. The cost of providing the same ...

Drawing icons should not become an end in itself. We believe it is wrong to use abstract drawn graphic icons where realistic images are needed. For example, on this website of a manufacturer of multi-purpose laboratory equipment :



2) The color and style of icons should not be random. They should ...

In order to win the competition for the attention and trust of the buyer, the site must be impeccable in the details. Many entrepreneurs do not understand this, and then wonder why sales are falling. We wrote this article to reveal the importance of these details.

And this article is about icons ...

Such measures are often effective in online sales, as they appeal to several psychological triggers:
to greed - “oh, a few more points and I can get a backpack for free!”;
to the sequence - “I’ve already bought it here, there will be some discounts, why bother!”;
to vanity - it is pleasant to feel ...

At the beginning of last year, 2020, the audience of Russian online stores already reached an impressive 60-65 million people. However, in the middle of the year, Kommersant reported an increase in the number of online buyers by as many as 15 million! Since periodic self-isolation and various ...

You don't know what social networks or messengers a specific client is used to using. Therefore, it is advisable to offer several communication channels. However, social network profiles should be working, not inferior to the site in terms of design quality and regularity of updates. Quite often ...

A well-designed footer engages the consumer in action, increases conversion, and increases buyer confidence. Using specific examples, we will analyze how to make the footer of a website work for your business.



The footer is one of the most underrated sections of a website. That's why its content ...