Office Data

A sales funnel is an important viewpoint for every business. It represents a framework that helps companies visualize their customers’ journeys. Not only does it streamline prospects to become customers, but it also provides businesses with opportunities to grow by identifying room for improvement ...

Email marketing is one of the most efficient ways to keep your customers and potential customers up to date with all your services, products, and other related information. Thanks to SendPulse, you can manage your email list through a single platform and send your emails faster and more securely ...

What is the best way to measure the success of a cold email campaign? It's not about how many people opened your email. That is, of course, an essential step.

However, the true measure of success for a cold email campaign is how many people actually take the desired action or buy what you're ...

Abbey Claire Dela Cruz
April 4, 2022
All,
CRO,
e-commerce
lead generation

Website pop-ups appear while you are viewing a website. They generally work by encouraging the person to notice and read them. They may request an email sign-up, promote a downloadable book, or anything else.

In general, a ...

6 Powerful Customer Survey Questions to Improve Your Business
Customer feedback is an integral part of your business. You can use it to improve your offerings and ultimately delight your customers. Customer survey questions are a direct way to collect such constructive feedback.

But first, you ...

Any non-human traffic accessing a site is called bot traffic.

Your website will eventually receive visits from a specific volume of bots, whether it is a well-known news website or a newly launched small-scale business.

Bot traffic is often interpreted as inherently destructive, however, that is ...

Five Lead Management Best Practices to Convert More Leads
Lead generation is a complex process that requires a lot of effort and work.
But a business can't survive without leads, so it's easy to see why many companies put this process at the top of their list.

First, it’s important to know the ...

Any marketer knows the importance of maintaining communication with customers. It should be an ongoing process for existing and potential customers. Manually managing tasks can be time-consuming.

But automation has changed the landscape for marketers. It has brought efficiency to processes that ...