Office Data

Every company should include this data among its Digital Marketing KPIs. Cost per lead shows the cost of acquiring a new potential customer. Complemented with the cost per conversion metric, you can evaluate whether various marketing activities are worth the effort, time and resources spent on ...

Content growth hack: learn how to obtain significant results: The concept of Growth Hack is not new in the digital business scenario – it was even the subject of one of our articles here on the blog .

The concept involves a combination of techniques including social media, viral marketing and SEO ...

Return on investment, or ROI, helps put a value on the success of any campaign.

Therefore, these digital marketing metrics can show your company which efforts need to be improved. They also show which ones are working well and which ones should be discontinued.

In addition to easily tracked ROI ...

So, when analyzing your competitors, for example, you can identify a potential risk. From there, you can take preventive action so that this company doesn't take your position in the market. And so do your customers.

Similarly, analyzing your client’s negotiating power is essential to knowing how ...

Closed offices and production lines operating at a new pace can make the agenda for new content more challenging.

One way is to use the social proof received during this period to create new content offerings: praise from customers can be turned into case studies, blog articles, videos and anything ...

Recent controversies have led major companies such as Coca-Cola and Unilever to cut their investments in Facebook – putting programmatic media in the spotlight.

Often confused with the Google Display Network, programmatic advertising has advantages (and some disadvantages, nothing is perfect) that ...

Understand how Lead Scoring helps facilitate lead qualification and optimize the efforts of your Sales and Marketing teams!
Lead scoring is crucial to the success of your business. Along with lead creation and nurturing , it helps in the process of transforming leads into potential customers.

When ...

Efficient lead management is essential for companies looking to increase their revenue - find out how to ensure this for your company.
Efficient lead management is the first step for any company looking to increase sales and ensure a positive balance at the end of the year.

After all, lead ...

There is a new way of doing business now: B2P marketing . A movement that emerged with the digital transformation and changes in consumer habits and sales cycles for companies.

Thus, B2C and B2B marketing are increasingly giving way to this new concept.

What does this mean for your business going ...

The Transparency Law, enacted in 2009, has among its functions another tool for controlling public accounts and how parliament uses taxpayers' money. However, more than the existence of the legislation, it is important to verify its application and its real effectiveness.


How did the Transparency ...