Office Data

In recent days, many of our clients have asked us for help in launching actions aimed at contributing to the fight against the pandemic. These initiatives are born from the need that we all feel these days to get more involved, to contribute our grain of sand in a battle that most of us are fighting ...

Plan what you want to convey and record. You must first think about the information you want to show in the video and the idea you want your prospects to take away. You can set up your recording in many ways, from having a team of professionals advise you and take care of the most strategic and ...

In marketing aimed at the final consumer, the decision and purchase cycle is usually fast. In contrast, in industrial marketing, the purchasing process is very long : there is time for reflection before the purchase, since this usually involves a large investment, making decision-making very complex ...

A webinar , from a business perspective, is primarily used to generate leads, move potential customers through the sales funnel, and retain or build customer loyalty . You can attract visitors with a generic topic within your industry, qualify leads with a more specific topic that addresses specific ...

Not all roads lead to Rome, nor do all promotional dynamics serve to achieve your objectives. For example, if what you are looking for is to check that your followers pay attention to the videos you share, a small test with questions about that content can be a good option to find out, and at the ...

Technological progress is constantly transforming the business world, and in particular the way marketing works. After this past year, many companies focused on Business-to-Business (B2B) , that is, selling products or services to other companies, have had to adapt quickly to new types of strategies ...