Office Data

WCAG is not a panacea
It is impossible to create a set of criteria that meets everyone's individual needs to be able to read, understand and use websites well. There are simply too many individuals for that, each with their own specific situation. For example, the WCAG describes the minimum ...

Campaigns: from launches to integrated campaigns
When you evaluate, you have to be critical. Now that we have arrived in 2031, I look at everything that has happened from a distance. Perhaps our 'launch fetish' has been the biggest problem. If you shouted the word 'campaign!', our colleagues were ...

If a company's primary goal is to increase bottom-line profits, a bidding strategy should never focus on a fixed CPA, CPL or CPS. In those cases, you are steering on the efficiency of individual (trans)actions instead of on the absolute profit of the total number of (trans)actions. It is precisely ...

4. Don't be afraid of numbers
In today's world, we are inundated with numbers. If you do not consider yourself data-savvy, this can lead to misunderstandings and even number anxiety. Fortunately, interpreting numbers can be learned! When data analysts use complex techniques to analyze data, do not ...

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The first weeks of January have already passed and you have probably already started with your plans and goals for the first quarter. The year 2020 will always be etched in our memories and has also brought an ...

7 Video Trends: UGC, Livestreams & More
“2020 (…) felt like the year that was all about 'trying'. Experimenting with vlogging and making the first webinars. In 2021, practicing is over and we're going for a clear and strategic approach,” says video expert and Frankwatching trainer Pelpina Trip. You ...

Do you want to buy a cryptocurrency coin? Then you do this at a crypto broker or crypto exchange . These are places where coins can be traded, sold and bought. Via an exchange this is peer-to-peer, this means directly from customer to customer. On an exchange you can trade and store different types ...

Fully online learning requires an investment in the development of learning materials, such as instructional videos. In the long run, you will earn back that investment because you will spend less time on implementation (such as giving instructions) and you can reuse materials more often.

Finally ...

Screenshots: SEMRush Domain Analytics.

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When we look at the paid search volume, we do not see any 'hockey stick curves' yet that indicate an aggressive growth of Amazon. It is striking that Amazon is quite dominant on generic keywords. These are the searches where, for example, no specific ...

Children of social media influencers
The interest of the followers of these Instagrammers and YouTubers is largely related to the presence of their offspring in their videos and photos. Children in traditional advertising campaigns or television appearances are protected by laws and regulations. But ...