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Very interesting article, but I have a different case. I have a hotel that is advertised in several OTAs (Online Travel Agencies). When a client makes a reservation, they send us all their card details, but we don't know how to charge for the stay until the client arrives and pays us. This is ...

(Call to Action) Buttons linked to a web page that allows actions to be carried out.
Persistent menu: Main menu, present throughout the conversation. Its purpose is to insist on the main actions that users should perform with the bot, drive traffic to the website or resume a conversation if the ...

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Mon, Aug 05, 2019 @ 05:43 PM
7 tips to increase your sales in the off-season
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Businesses generally have 2 seasons:

A high where sales are flowing ...

Both Salesforce and HubSpot offer complete and effective solutions for businesses' marketing and sales needs. The decision on which is best depends on factors such as:

Budget: Salesforce can be more expensive than HubSpot, especially for small and medium-sized businesses. On the other hand, HubSpot ...

Imagine a marketing strategy that doesn't desperately seek to interrupt the customer in the middle of their daily chores , but instead approaches them delicately, like a suitor who captivates with every word and gesture.

Inbound Marketing is precisely that, a subtle approach that sparks the ...

The choice of software depends largely on specific needs and business objectives. You can choose between:

IaaS (Infrastructure as a Service).
PaaS (Platform as a Service).
SaaS (Software as a Service).
Each one has its own advantages and particular considerations, below I explain what they are ...

CRM stands for “Customer Relationship Management”.

It is a software that helps companies manage and analyze interactions with customers and prospects , with the aim of improving relationships with them , retaining them and increasing sales.

These types of systems typically include tools for ...

Understanding how your sales cycle works is key to improving your strategies and becoming a more effective salesperson.

In B2B marketing, this cycle covers the following stages:



Generating Interest
At this stage, the goal is to attract the attention of potential customers interested in your ...