Office Data

Knowing who you're selling to is just as important as knowing what you're selling. And while you may think you know your target audience like the back of your hand, as strategies change and businesses grow, so does your audience. Next thing you know, your ideal audience is no longer the one you're ...

“How can I get more bookings and increase revenue?” This question has probably crossed your mind over the past year if you work in the tourism sector.

Increasing bookings in a tourism business, such as a hotel or rural accommodation, is a rather ambitious goal and if we do not make it a reality ...

When it comes to talking about the important elements of an email, many brands and even professionals underestimate the power of the email signature.

Your email signature not only tells recipients who sent the message, it also adds authenticity to your content. And if you give it the importance it ...

Email remains one of the best performing channels. It's no surprise that 64% of professionals use this medium to boost their campaigns . But, unfortunately, only 8% claim to have significantly improved their email marketing strategies.

The problem? Well, there are a few different reasons. But in ...

Before generating a sale, your brand needs to nurture the relationship with its potential customers . A great way to build relationships with them – and drive sales success – is through email marketing and landing pages .

A customer-centric approach makes customers feel valued , especially in a ...

The magic of email marketing , and what it can do for your marketing strategy, doesn’t happen on its own. While we all know it’s important to create email marketing campaigns that fit your audience’s needs and provide them with resources to help them make a decision, content is only one piece of the ...

Have you noticed that in recent years brands have started asking for your email address even before placing an order? Sometimes they even offer you a discount for signing up or inviting you to participate in a loyalty program.

Companies don't just want to get your email address, they want this ...

Wondering how to make a newsletter that will win in a matter of minutes ? Don't worry, you've come to the right place. In this article, we give you the key tricks to design a newsletter that is not only fast, but also effective.

Forget the hassle and get ready to discover how to create an email ...

According to data, 58.4% of working-age Internet users buy something online every week. If you've started an ecommerce business, this should be music to your ears. It means there's a ready market to buy your products.

However, to make the most of this opportunity, you must first develop an ...

Did you know that email remains one of the most powerful tools in any marketing strategy? However, creating truly effective email can seem like a complicated task for many professionals. From creating the content to delivering it to your subscribers' inboxes, there are many factors that can ...