Office Data

On average, loyal customers are worth up to 10x as much as their first purchase. That’s due to the fact that loyal customers tend to stay longer, buy more often, and spend more than new ones. This is why fostering loyalty among existing customers is crucial. Since the cost of bringing a new customer ...

Social media encompasses a large portion of promoting a small business. The work a business has put into their social media accounts could be gone in an instant if their accounts get hacked. This can become a nightmare, especially if inappropriate content is being posted. With this, businesses may ...

After you sort through your candidates, choose the best ones that you want to share with your client. Create candidate profiles about each candidate. The candidate profiles should tell your client about each candidate’s skills and your impressions.

Give the candidate profiles and any other ...

As the largest living generation, Millennials are a demographic every brand wants to attract, but it’s keeping that demographic interested in your brand which is the tricky part. Marketing to age groups does not fit a one size fits all approach. Baby boomers are less mobile and prefer printed out ...

If so, you really need to get rid of it. 1999 thinking is, “If they really want the job, they will jump through hoops for me to show they want it.” Modern thinking is that this person has 43% chance of being on their mobile phone (Pew) and already has a job, so they aren’t motivated to jump through ...

Recently at the SHRM conference, I had the pleasure of meeting Heather Bussing’s son, Holden. As we all laughed and joked with this young man, we mentioned he was Gen Z, to which he replied:

Has anyone even defined Gen Z?
Actually, yes, they have. And they are entering the workforce right now. Like ...

The benchmark question always is: Will the reader / potential employer/prospect find this important and critical for their decision making? There may be a situation when you can weave a common thread throughout your activities and paint a logical trajectory. Other times, you may need just to focus ...

They manage a brand’s online presence on all social media platforms and supervise everyone else on the team, but they can make some careless errors as well.

#1. APPROVING THE POSTING OF SAME CONTENT ACROSS PLATFORMS
To get a consumer’s attention would require more specific content rather than some ...

Those who set goals are 10x more likely to succeed. Once you’ve figured out what your ultimate career goal is, you must determine what it will take to get there. The best way to do this is to look at job descriptions. Look for positions that fit your ultimate HR career goals (Director of Human ...

Get employees excited about the new tools they’re or have them showcase their expertise in a specific subject during a lunch and learn. You could create a signup schedule for employees to select a topic and week to do an informal presentation about something they’ve been working on and what to share ...