Office Data

In today’s competitive digital landscape, businesses are constantly seeking ways to enhance user experience and drive conversions. One of the most effective strategies to achieve this is through personalization. By tailoring content, products, and offers to individual user preferences and behaviors ...

In the realm of digital marketing, precise tracking and analysis of campaigns are critical for success. While basic UTM tagging offers valuable insights, advanced strategies can elevate your understanding and optimization of marketing efforts. This blog explores sophisticated UTM tagging techniques ...

SEO
February 21, 2024
Image created with Dall-E symbolizing statistics tracking in Google Analytics
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1 Using Google Analytics: Compare your visits from the same month from one year to the next
2 How to Use Google Analytics: See Where Your Visitors Come From
3 Consider the most ...

Marketing
March 25, 2024
Alexia Peytoureau sitting on a stool and checking her phone.
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1 The objective of digital marketing or not: to make your business known!
2 Why use multiple digital marketing channels?
3 A web editor does not act on all your digital marketing
4 In short ...

Create a unique visual identity: logo and variations. Contrary to what many believe, the logo is only the tip of the iceberg of your brand. It is visible to your future customers but before arriving at this logo, it is essential to think about everything else
Define an effective communication ...

You have already started your business and have not thought about it? It is not too late. You will understand why it is essential to define the values ​​of your company and especially how to do it.

Why define a company's values?
Without values, it is impossible to implement your communication ...

What if you delegated your SEO?
How much should you spend on your communication?
I'm not going to tell you what to do, I'm not your mother
So don’t ask me if you should spend €500, €1,000 or €5,000 per month on your marketing . It’s impossible to know without knowing your business, your industry ...

Working with a freelancer , whether a photographer, graphic designer, developer or web editor, means creating a real professional relationship of trust .

The independent worker personalizes his service according to your situation. See the freelancer as a collaborator for the duration of a mission ...

SEO takes time and if you come across someone who tells you "tomorrow, I'll make your site go to the top of Google" , run away! They will use ugly techniques to get your site to the top.

It will work. For a while. But as with any illicit substance use, the experience is accompanied by a brutal ...

I am not a statistician, but to demonstrate what I am saying, I like to rely on figures. They can be a source of additional reflection and further study of the subject if you wish. All the figures in this article come from Arobasenet (which itself synthesizes other statistics).

Of course ...