Office Data

In the realm of Account-Based Marketing (ABM), the stakes are high. Every interaction with a target account is an opportunity to move closer to conversion, and each marketing dollar spent must be justified with measurable returns. Enter multi-touch attribution—a powerful tool that, when applied ...

Clasp Blog 8 Best Personalization Tools for B2B Websites
B2B website personalization attracts and retains the attention of visitors, making your offering unique and distinctive. You don't have to delve into the intricacies of building a site from scratch to adopt this technique. We'll detail the ...

Clasp Blog 45+ Website Popup Examples (+Templates That Increase Sales)
Popups are often misunderstood. People tend to think of them as annoying ads that appear out of nowhere, interrupting the browsing experience. But the truth is that website pop-ups are powerful, conversion-focused design elements ...

In global Account-Based Marketing (ABM), cultural understanding is not just a supplementary consideration—it’s a critical component of success. When your business spans multiple countries, each with its own unique cultural landscape, navigating these differences becomes essential to crafting ...

In early March 2020, in the wake of COVID-19, hundreds of thousands of workers found themselves operating in “Smart Working” mode and effectively “distanced themselves from their companies.
They went from working in physical offices to working remotely from home.

What do you think happens when ...