Office Data

Getting likers for your Facebook page is relatively easy. If quantity is all you care about, all you need is a little advertising or maybe a contest and the number of people liking your page will grow incredibly fast. With a small investment, your page could have over 1,000 likers in a very short ...

Due to the continuous changes in search engine algorithms, especially with the changes that Google makes periodically, the concepts of authority and locality are increasingly important, especially for small and medium-sized businesses that use or want to use the web and social networks as part of ...

But isn't social media supposed to be the new medium for building a personal relationship with customers? In a sense, it is, but you have to keep in mind that it is rented space, so to speak. Social media, and Facebook in particular, is a space controlled by someone much bigger and more powerful ...

Measuring the effectiveness of a digital marketing campaign is relatively easy if you have the right tools. With them you can find out the number of visits to the website, how many downloads were made of the product or offer and the number of new leads that were obtained. But for companies, the most ...

If you are going to launch a digital marketing campaign, you have to be clear about one thing: whatever audience you are targeting, they have all the information on the Internet at their disposal and, therefore, will make increasingly more educated purchasing decisions. That is why one of your main ...

At this point, SimilarWeb will be very useful, as in this tool you can see a number with the approximate traffic of your competition. Although it is not exact, it is quite close to reality. This tool also allows you to know the sources of traffic of your competition. If your competition has more ...

Today's brands put a lot of effort into being creative when planning and executing their marketing and sales strategies. Marketing departments invest their time and talent in creating a balance between their positioning strategies and their strategies focused primarily on sales.

But from time to ...

When talking about selling online, there are many things that can be said. We could give examples of successful campaigns or talk about the different methodologies that exist. We could also talk about the tools that are needed and how to apply them, but it is best to start at the beginning: Is it ...

For many technology companies in Ecuador, exporting services to the United States not only represents a great opportunity but is also the leap they need to consolidate their growth and increase their sales.

For this reason, on this occasion, I want to share with you the advice collected in ...

We have often been asked what the most common problems are for companies when they venture into digital marketing. The first, without a doubt, is the lack of planning and knowledge about what to expect from their actions.

Sometimes it seems like companies are just getting into the digital world ...