Office Data

One way to not lose leads during the lead generation process is to create remarketing campaigns. These allow you to “chase” a potential customer on multiple platforms, in order to push them further into the funnel.

As for remarketing, the smartest choice is to do it on less expensive platforms such ...

The Bottom of the Funnel (BOFU) stage is the final stage of a lead generation strategy (characteristics of the potential customer).

Step 6: Acquire Customers
This is the most important moment because it is the phase in which leads become actual customers . By carrying out comparative tests on calls ...

Not many months have passed since the interesting research by the Internet Media Observatory of the School of Management of the Politecnico di Milano aimed at highlighting the sentiment of industry insiders on the cookieless scenario . The economic and work risk determined by the end of cookies was ...

As we have already anticipated, knowing and using the lead generation funnel is very useful, but relying only on this graphic representation, speaking in terms of “high” or “low” can be risky .

Similarly, the idea that a customer takes a “ journey ” towards purchasing, the so-called buyer's journey ...

In this article, we will discuss the best practices for B2B (business to business) marketing. So, if your company sells products or services to other businesses, read on to find out the five steps that will make your B2B email marketing strategy effective. Finally, we have prepared some B2B email ...

Humans are social creatures, and that applies to all aspects of life, but especially when it comes to marketing and purchasing decisions. Taking a few moments to remind yourself how we humans work will help you optimize your marketing efforts. There have been decades of research on this topic, but ...