Office Data

Web Design Rudimentary: Websites in 2000 were far less sophisticated. User interface (UI) design was basic, focused more on functionality and getting information across than on refined user experience (UX) or conversion optimization through subtle iconography. Icons were often simplistic, sometimes ...

No Ad Extensions: Features like Sitelinks, Call Extensions, Lead Form Extensions (a modern GA4 feature), or Location Extensions didn't exist. Ads were
Limited Analytics: Web analytics tools were very basic (e.g., raw log file analysis, canada phone number list simple hit counters). Connecting ...

Text-Based Ads Only: Unlike today's rich media, video, or display ads, AdWords in 2000 was exclusively about text ads. These were short, concise lines of text that appeared alongside search results.
Keyword-Based Auction System: This was the revolutionary part. Advertisers would bid on specific ...

Events & Demonstrations
Trade Shows & Exhibitions: For B2B, exhibiting at industry-specific trade shows would be key. I'd have a well-designed booth, engage visitors, collect
Local Fairs & Expos: For B2C, participating in local home shows, health fairs, or community festivals to demonstrate ...

Generating Leads for My Business in 2000
My approach would be multi-faceted, combining consistent outreach with strong relationship building.

1. Networking and Relationship Building (Cornerstone of Success)
Chamber of Commerce: I'd be an active member, attending all meetings, joining committees ...

Showcasing Work (Portfolio as a Lead Magnet):

The Company's Own Website: This was arguably the most critical sales tool. The web design firm's own website had to be exemplary for 2000 standards – clean design, fast loading (for dial-up), clear navigation, and basic interactivity. It served as the ...

In the year 2000, a "web design business" was a relatively new and evolving concept. The internet was still a frontier for many businesses, and the primary focus for web designers was often on educating potential clients about the necessity and benefits of an online presence. Lead generation was a ...

1. Yellow Pages & Local Directories (The Dominant Force):

This was the primary way homeowners and businesses found plumbers. A prominent, well-placed ad in the Yellow Pages was essential. Larger ads, sometimes with a logo and a list of services, were common.
Listings in community directories (often ...

Radio & Local TV: Running short commercials, particularly during local news or real estate-focused segments, to build brand awareness and drive phone calls.
4. Open Houses & Community Presence:

Attending Open Houses: Brokers would often attend open houses hosted by their real estate agent partners ...

. Real Estate Agent Relationships (The #1 Source):

Referral Partnerships: This was, by far, the most critical lead generation strategy. Mortgage brokers cultivated strong, trusting relationships with real estate agents. Agents, who were constantly interacting with home buyers, would refer their ...