Office Data

关于如何改善电子商务网站的 SEO 的建议的第二部分将重点关注优化。重新审视优化和有效引用您的电子商务网站的条件和技巧。

抓取并优化您的网站
首先，每个网络企业家都必须明白，我们不可能确切地知道谷歌如何使用其算法来索引和排名网站。这种索引之前的探索活动称为“爬行”。 Google 的虚拟“机器人”会扫描您的整个网站和链接，并根据返回的信息确定分数和排名。为了跻身顶级网站之列，您需要按照 Google 希望的方式构建您的网站。从技术角度来看，至少有7个重大举措可供采取。

如何正确优化您的电子商务网站？
当您想要正确优化您的电子商务网站并使其“Google友好”时，请注意以下几点。

网站架构 ...

我们甚至已经忘记了著名的谷歌眼镜。你记得，他们承诺提供一个用于创建和分发营销内容的新平台。今天他们似乎正在转向B2B逻辑而不是消费者逻辑。

谷歌眼镜

但在短短 3 年内，我认为行星的排列就应该发生了。我们都应该在游戏、生活和工作中使用增强现实和/或虚拟现实系统。内容营销的新领域就此开辟！

如果您从事 SEO 工作，您已经知道这一点。对页面“选择关 在短信中 键词进行优化”的行为总体上仍然具有相关性。但它不再像 21 世纪初那样愚蠢和卑鄙。今天，不仅需要在全球范围内努力研究语义场，还需要研究内部网格、传入和传出链接的质量等。所有这些都是为了出现在 Google 的第一批搜索结果中 ...

Topic Research to find popular questions on topics that interest my audience;

Keyword Magic Tool to find question keywords.

Step 4. Filter and group your topics
Now that you have a list of topics and keywords, you will need to choose the ones that will perform best for your blog. Next, you will ...

Even if we look only at the interest generated by Google Trends, we can clearly see that it continues to increase:


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In fact, comparing the growth in interest in influencer marketing to content marketing really shows how important this tactic is:


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Influencer marketing works ...

So your job will be to optimize it.

It is, moreover, particularly interesting to differentiate it from the title. On many sites, the title and the H1 are identical. Which is not wise! Take advantage of this to diversify your semantics and include related keywords.


Before optimization:
After ...

Once you’ve identified the keywords you want to rank for, you need to plan out the proper structure for your site and how you’re going to optimize it. This means creating a plan for the pages you need to create (or put in place) to rank for the terms you want to rank for. The general rule here is to ...

The benefits of SEO
But what are the main benefits of SEO that you need to know to determine where to invest your marketing budget?

Organic SEO can be one of the most cost-effective ways to improve your site's visibility and can put you right in front of your target consumers and customers when ...

When you create quality content, people share it. They tell others about it and refer to it as a resource. They might quote it in a blog post, include it in their newsletter, or share it on their social platforms. This way, your channel is watched by new audiences who, in turn, become subscribers ...

Alexa is unable to return results for every four questions , implying that it is primarily a home device that understands voice commands but is not intended to handle search queries.
With Google-powered devices, businesses can apply “normal” local SEO logic by tweaking their Local Pack presence and ...

On the other hand, low conversion rates from traffic coming from another country may mean that you need to localize your product, your site, or both, if you actually want to grow there.

Imagine you’re in the payment technology space and you’re competing with companies like Square. Based on the ...