Office Data

With her extensive experience as a Product Manager at Shopware, Marie Reckendrees has a sharp eye for online shops that stand out with strong branding and exceptional customer experiences. This year, she has chosen her top picks – shops that demonstrate what successful B2B ecommerce can look like ...

It’s a well-known fact that retaining customers is far better for business that obtaining new customers through paid and organic reach methods, however there will be cases where loyal customers decide to stop working with you for one reason or another.



The reasoning behind the customer’s ...

Shoppers are looking for a very specific shopping experience when they browse the web for products. Simply put, shoppers want to know what they are purchasing, what they need to purchase with an item, and want easy and secure payment and shipping options. In addition, having a very short page ...

A major shift from Webpack to Vite will modernize the frontend toolchain. Note that plugins including admin components will need separate versions for 6.6 and 6.7 due to this change.



Full compatibility with Vue 3 will be achieved by moving out of compatibility mode.

Migration from Vuex to Pinia ...

Short-term initiatives
Vendor lock-in is less impactful for businesses pursuing short-term objectives, such as launching pop-up stores, seasonal campaigns, or pilot projects. The limited scope and duration of these initiatives reduce the need for customization or long-term platform flexibility ...

After reading the lessons, we narrowed the list down into the lessons we found most important, particularly for entrepreneurs. Each lesson on Lopez’s list holds a lot of value, but these were the items we selected that best suit the entrepreneurial life.



As it turns out, many of the lessons we ...

Sometimes known as repeat-customers/" data-linkstorm-generated-link="66c45c8485d9a1b7ad111eba">repeat customer rate or simply ‘RPR’, repeat purchase rate is a customer retention metric that calculates the ratio of returning customers against your total number of customers. Simply put, it works out ...

Use the active voice in your headlines, rather than the passive. More people will respond to headlines using the active voice than those using the passive.
Offer additional content with your headline. If you have a free gift for your reader (a template, eBook, etc.), be sure to include it as part of ...

It can be people who are renovating their homes, those with emergencies, or those gathering quotes. It might not be a single demographic, making choosing a tone difficult.

But once you have a good idea of most of your audiences, you will know what you should say. You will use this on your website ...

The more variety you have in your YouTube content, the more chances you have at influencing a sale—especially if the viewer isn’t actively looking for something to buy. In fact, 89% of people report being convinced to make purchases after watching videos. Encourage impulse buys with round-up videos ...