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..Brtalk to a consultantpast, present and future: the evolution of content marketingfrom its first appearances to the trends expected for the coming years: the path taken by content marketing was filled with creativity and the search for engagement. Understand the phases of content and, for valuable ...

What are the benefits of having many followers on tiktok?The relevance of your brand on social media cannot be limited to instagram or facebook. The more channels you can reach, as long as you use an effective approach, the greater the advantages for your business. Therefore, having many followers ...

In other words, the objective is to generate public demand for the products, solutions and/or services that your business offers. By strengthening your company's brand awareness, the tendency is for more potential consumers to become interested in what you have to offer. In practice, it is a way of ...

This is the bet of large companies in the area, such as google, facebook and sony. Whoever masters the technology will stand out in the market in the coming years. And you don't even need to be a programmer for this: a marketer, for example, could benefit from understanding how the resource works to ...

Therefore, to educate and nurture the people who are in your email base, it may be interesting to invest in this question and answer format. Therefore, the ideal is to work hard on the answers and offer maximum value. Always try to elaborate the way you respond very well so that the reader does not ...

In practice, it is a way of monitoring the different stages of your audience and, thus, better directing your efforts at each moment. After all, each situation requires different behavior from brands to generate greater customer satisfaction. What are the advantages of monitoring this cycle? But why ...

What is the emotion of each color?Colors can evoke different emotions, depending on how they are perceived:red: excitement, anger, passion.Blue: serenity, sadness, harmony. Green: calm, relaxation, freshness.Yellow: joy, euphoria, anxiety (if very bright).Black: power, mourning, mystery.White: peace ...

This marketing action brought many people to the restaurant. Consequently, it secured many posts on social media, sharing photos and videos of this unusual campaign. Itaúitaú is another company that is always in the spotlight with successful marketing stories. The “read to a child” campaign was an ...

Therefore, take great care in preparing the questions that each interviewee will have to answer. It is advisable that the beginning of it is more generic and that, as you approach the end, the questions start to focus on in-depth information. Apply it with everything ready, it is time to apply the ...

From the perspective of marketing management, when companies change, the marketing organization also changes. Therefore, marketing has already gone through different management philosophies. Now see which were the main ones and how marketing played its role: production orientation this is related to ...