Office Data

When it comes to creating a dashboard we have two options, we can either use one of the pre-built templates provided in the B2B MA app, or create a dashboard on a blank canvas. Here we cover the best practices for creating a custom dashboard on a blank canvas!


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Pardot form tracking in Google Analytics doesn’t have to be difficult! We’ve been able to implement a Pardot form tracking system that works and can be replicated by other Pardot users, using Google Tag Manager.


Hollie Fitzpatrick
Hollie Fitzpatrick

6 mins


3D eBook cover with text How to ...

The Expert’s Guide to Pardot Email Marketing
Understanding everything you need to know and do to ensure successful and effective email marketing activity is no easy feat. That’s why we’ve created this ebook.

We’ll get you up to speed on everything from planning your email dominican republic dialing ...

Email nurture campaigns are a sequence or journey of goal-oriented emails tailored to a particular objective, and based on an audience’s needs and interests. The sequence can be automated based on a time trigger, such as in the run up to an event, or by the prospect’s engagement and behaviour, for ...

When it comes to managing non-profit volunteer recruitment activity, it’s certainly not something that should be taken lightly. Here are four ways Pardot can support your efforts.


Tom Ryan headshot
Tom Ryan

2 mins


3D eBook cover with text Pardot Scoring & Grading That WorksFree ResourceDownload ...

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10. Pardot Business Units, Forms & Connected Campaigns
Having Connected Campaigns properly configured to individual Business Units is important ...

Your go-to Salesforce Marketing Cloud glossary to decode and demystify common terms and acronyms when using the platform! Download and print to share with your team.


Kumar Gurrampalli headshot
Kumar Gurrampalli

1 min


3D eBook cover with text Salesforce Marketing Cloud GlossaryFree ...

Your go-to comprehensive Pardot Business Units Implementation Guide with considerations and exercises to ensure you're set up for success.


Tom Ryan headshot
Tom Ryan

3 mins


3D eBook cover with text Pardot Account Audit ChecklistFree ResourceDownload now
This blog was written before Pardot was ...

own record in our Salesforce account and walk you through the data!

There’s no better example than showing you your own journey.

Let’s say an Opportunity closes for £100,000. I convert the Lead into a Contact, Opp, and Account which automatically associates the Lead with a Contact Role, win!

But ...

I think this is an excellent move because every business is so different, yet all can find a solution that suits them through the single integrated Marketing Cloud. This is especially true for non-profit organisations, that have historically used Pardot for their longer ‘sales' cycle and considered ...