Office Data

You’ll differentiate yourselves from all those who blame the pandemic for poor numbers.It’s OK if your numbers are down – that won’t come as a surprise. What will be a surprise is your thoughtful process, based on real numbers, to monitor how well content marketing has been delivering and how it can ...

Leaders might face choices that require bad things to happen to achieve a common good. Or they may be pressed to make a decision even though they lack accurate or tested information.One way to approach these situations is to use integrative thinking, an idea explored in the book The Opposable Mind ...

#CMWorldShare on XAmy says she can try different things to learn what works and what doesn’t in her volunteer role on the board of the San Francisco Opera’s youth professional group. As she manages its social media and marketing, she can test hypotheses and ask questions like, “What if we did this ...

It’s what makes you not only different but so different that you get noticed by your audience. That audience rewards you with its attention.A #content tilt differentiates your brand so it gets noticed by your audience, says @JoePulizzi via @cmicontent.Share on XWithout “tilting” your content just ...

Considering all the factors, it’s not as shocking that the numbers are low. But by only focusing on the median, the data is presented as an extreme case and viewers are more likely to read the article to learn why. If you opt for this tactic, be sure to include all the facts so viewers can interpret ...

HANDPICKED RELATED CONTENT: More Exercises to Make Your Writing Powerful Don’t make readers feel stupidEver had a medical appointment where you left feeling more confused than when you arrived? The doctors used lingo, acronyms, and brief explanations they knew backward and forward. You may have had ...

Incorporate the key terms, phrases, and questions into each of these elements:URLPage titleMeta descriptionHeadlinesHeading (H, H, H) tags Image metadataRemember to optimize titles and descriptions for videos too.HANDPICKED RELATED CONTENT:Don’t Forget These Tips to Get More Search TrafficHow to ...

But no matter the industry, you can increase your chances if your content () presents a unique story, idea, or dataset () in a way that directly addresses a pain point or creates an emotional response in your core audience and () in an engaging format. And that’s not enough. You have to promote the ...

Committed content marketers will talk with underrepresented audience members, apply what they learn, and work toward creating content that’s inclusive, says @EditorStahl via @cmicontent.Share on XYou don’t need to make a big announcement about what you’re going to do. Start doing it, then explain ...

Referral Traffic To Your Website Is #instagram’s Most Elusive Kpi & Potentially The Most Valuable, Says @susancmoeller Via @cmicontent. #socialmediashare On Xand It’s An Appropriately Memorable Acronym – Visual:valuable: Helpful Or Educational Content From Which Your Audience Can Learnaspirational ...